0 User(s) Rated!
forget follow up on the comments you receive. If you have to change procedure then do it without hesitation. Limit the choices to key words like outstanding and needs improvement.
The Objective of the survey is to:
To identify the key service components customers expect.
To measure the level of satisfaction.
To identify the reasons for dissatisfaction with the store's products.
To identify opportunities to enhance the level of service offered to customers.
Established benchmark of Customer Satisfaction against which to measure progress.
Identified strengths and weaknesses of the organization from the customer"s perspective.
Set goals for enhancing service.