Summary of the Present Situation Brad and Sybil, owners of the Stork and Cradle Shop, believe that in order to grows their business they have to advertise or do direct mailings. Yet there is no guarantee that the thousands of dollars you just spent placing ads in newspapers or for the five thousand piece mailing will generate a profitable response. Unless you have a time-tested way to advertise that produces reliable results, you could be wasting limited and valuable resources. Yet many small businesses make the mistake of spending the majority of their time and resources here. While this can...
forget follow up on the comments you receive. If you have to change procedure then do it without hesitation. Limit the choices to key words like outstanding and needs improvement.

The Objective of the survey is to:

To identify the key service components customers expect.

To measure the level of satisfaction.

To identify the reasons for dissatisfaction with the store's products.

To identify opportunities to enhance the level of service offered to customers.

Established benchmark of Customer Satisfaction against which to measure progress.

Identified strengths and weaknesses of the organization from the customer"s perspective.

Set goals for enhancing service.