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Brave New World: Hypnopaedic Slogans
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Sleep teaching and mind control: hypnotism techniques used for manipulation and power over the individual. Hypnotism is not widely promoted in our society as formal education; yet, it lingers on the horizon. In Huxley"s Brave New World, hypnopaedia is used to promote economic stability and control emotions of the inhabitants living in England. The economy-oriented society relies on hypnopaedia to keep consumers eager to spend by them with catchy, consume-driven phrases. For example, one slogan tells people that they "do love flying. [They] . . .do love flying" 33. A resident of London likes being high, using helicopters for all...
that the past and future do not matter, focusing only on the present is the correct way to be. Worrying about history or what is to come just creates emotion, and so one should simply take soma. Soma is the key to their stability through unfeeling and placidity.

In the year AF 632, hypnopaedia is the most common method of teaching values and morals. By sleep teaching using short, catchy slogans, people memorize and believe these ideas of economic prosperity and emotionless blessedness. England is a completely Socialistic nation that relies on conditioning and hypnotism to control its populace.

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