In the early to mid-nineties, a major change began taking place in America"s economy. Technology and innovation became some of the leading factors of success for companies. Companies have been forced to change as the technology introduced around the world changes, and more importantly, they have had to be swift in adapting to change. This new age has commonly been classified as the "Information Age" or the "New Economy." Charles Darwin once said, "It is not the strongest of the species that survive, nor the most intelligent, but the ones most responsive to change." This quote is not only true...
to "own" their customers. In order for them to own the customers, the companies must be easily accessible for communication and purchasing as well as being efficient with business transactions.

I believe that in the New Economy, e-commerce will be one of the most important facets for a company"s success. They must be able to keep up with the ever-changing technology and be a leader in their industry. If a firm does not adapt to the changes required for it to remain competitive, then I feel that it will be engulfed in this current flurry of mergers and acquisitions.