Mass media is defined as a channel to transfer information to a very large audience as large as a whole nation through various media mediums Mass media, 2006, line 1, for example broadcasting, publishing, Internet and new media such as hand phones. The media is a very powerful medium as it reaches millions of users everyday. When information industries use the media to disseminate ideas or information, they are so powerful that both the media and information industries gains control over communities unconsciously. The media and information industries are institutions that serve to educate communities therefore they are powerful enough...
corporate interests alone. The music industry provided the copyright policy to Apple to provide services to communities, Apple took advantage of that right and used it to control the music community and maximize the corporate's profit. As conclusion, the media and information industries do have a control over communities. Yet most media institutions and information industries are owned by private organizations, hence communities' interests are neglected as the media corporations' main priority is to make money. Furthermore when media global giants dominate the industry, the media giants set the choices and communities are stripped off their freedom to choose.