The Future of magazine industry by Kannen Singelee BA Hons Magazine Publishing Simon Das Future UAL London College of Communications 24 January 2012 Introduction The aim of this report is to provide a detailed review of the current environmental trends in the magazine publishing industry. The report will focus on the impact of technological innovations, paying particular attention to new and mobile platforms, in the magazine industry and their influence on how publishers engage with their target audience. This publisher's analysis will be followed by future recommendations keeping in consideration the opportunities and threats faced or likely to be encountered in the magazine publishing industry. It is expected...
page: The future of eBooks, Price Water Coopers, viewed 24 January 2012 <https://docs.google.com/viewer?a=v&q=cache:5RtQlYipJgYJ:download.pwc.com/ie/pubs/2010_turning_the_page_the_future_ebooks.pdf+current+publishing+industry+in+usa&hl=en&gl=pk&pid=bl&srcid=ADGEEShyLEugdIiD3Hdxu_eB-HotbtQ6SV3LJb-6b571QUnc-m5rUp-y8iPAd2wsL4BKyUAqrq0eYkeCWOvTahN0rZaxbGyFughB5sb1EPNps0iGatodMPAVNqlxAEC1EK6Gybl4d36i&sig=AHIEtbQcFaIgqK9X-Nwa_FI_IeUWblL3tg&pli=1> Further Reading Blossom, J. 2009, Content nation. Surviving and thriving as social media changes our work, our lives and our future, Wiley Publishing Inc., Indianapolis. Cotton, B. 2002, Futurecasting Digital Media, Pearson, London. Held, D. & McGrew, A. eds. 2000, The global transformations reader, Oxford Polity. Palfer, J. & Gasser, U. 2008, Born digital: Understanding the first generation of digital natives, Basic Books, New York. Stevenson, N, Jackson, P and Brooks, K 2000, The politics of 'new' men's lifestyle magazines, European Journal of Cultural Studies Vol 3, 3, 366 385.