Related Keywords

No Related Keywords

Register NowHow It Works Need Essay Need Essay
GCSE Media Coursework- Advertising
0 User(s) Rated!
Words: 932 Views: 373 Comments: 0
For my Advertisements I have chosen two adverts selling cars to two very different target audiences. My first is an advert for the Toyota Corolla; this advert is in the "S:2" Sunday express supplement, this magazine is stereotypically read by middle class couples. This advert is laid out on a double page spread to make readers focus on the product and not be drawn to other visible adverts from other companies. It focuses on visual humour with surprisingly little text and no pseudo science, which is the strategy typically used by car manufacturers to sell their products. It...
an image to take with them. This causes the ad to stick in their minds and be recalled at a completely unconnected moment.

Unlike the first advert this one does contain a price within the copy although it is still very small and not easily noticed.

The Volvo slogan "for life" is included in the bottom left hand corner along with a rpm gauge, which creates the impression of high performance. In conclusion these ads are more similar than they first appear and yet the different target audiences cause subtle differences which cannot be ignored.

Become A Member Become a member to continue reading this essay orLoginLogin
View Comments Add Comment

Shakespeare wrote the play Julius Caesar...Shakespeare wrote the play Julius Caesar in 1599. The play is supposedly based on a true Roman story about the assassination of Caesar, but nobody is completely sure. In its time, Julius Caesar would have appealed to the Elizabethan audience because the assassination of a person as important as Caesar was very bad, so portraying it on stage would be very exciting for the audience. Carrying any type of sword or knife whilst walking through the streets of England was frowned upon and would probably carry the death penalty, so using them on stage would be a very interesting and exciting thing for the people to see. In the few scenes leading up to the speeches in Act III Scene II, Brutus has gathered a group of people who dislike Caesars way of ruling the country: they decide they are going to assassinate him. At the time of the murder it is Brutus who stabs Caesar, and Caesar, who thought Brutus his friend, says "Et too, Brute", which means 'you as well, Brutus?'. This implies that it is not so much the conspiracy that hurt him, more the fact that even his best friend wanted to kill him, a view point which is enforced in the succeeding lines until Caesar's death. The play continues to the point where the speeches start. At the time of Caesar's death, before they find out about it, the citizens of Rome are celebrating Caesar's defeat of Pompey. They have been dancing around the street, paying no attention or respect to any of the people who are more important than themselves. We know from this that the people of Rome are very fickle, as they had been supporting Pompey until Caesar defeated him, at which time they decided that Caesar ruled. Brutus has already agreed to let Mark Anthony make Caesars eulogy. In this he made a grave mistake, as Mark Anthony plans to create civil uprising in Rome against Brutus and his fellow conspirators. Although Brutus is often portrayed to the audience as a villain, he shows his integrity and nobility as well as his naivety by giving Antony an open floor, and by insisting that the civilians stay to listen to Antony after his own departure. Not only does this give Antony a free reign to say what he likes, but it also gives him the advantage of speaking last, giving him the opportunity of a final, uncontested manipulation of the civilians. Brutus speaks in prose, which he hopes will make the plebeians feel he is on their level "“ but instead it patronises them. Antony however, speaks in blank verse, which shows that he is intellectual and so he gains the respect of the crowd. When speaking in blank verse, there would be ten syllables in each line of the speech, and the rhythm would gain the attention of the crowd. The start of Brutus' speech reflects his values and personal priorities: he starts his speech with "Romans, Countrymen, and Lovers", showing he is strongly patriotic and values patriotism in other people. This is why he addresses the people as a nation of Romans, as opposed to Antony's "Friends"¦", and opening that shows a successful, personal touch to the civilians of Rome. When Brutus enters the stage, he has his arms up in the air, covered with Caesar's blood. This is a very dramatic effect used by Shakespeare, as his draws the attention of the crowd towards Brutus. However, Antony enters by walking onto the stage carrying Caesar's dead body in his arms, which would have an even more dramatic effect. It also shows to the crowd how much Antony cared for Caesar, carrying his body regardless of all the blood. Brutus is the first of the two to speak to the citizens. He approaches the crowd by stating that his reason for killing Caesar was not that he did not love Caesar, but that he loved Rome more. Specifically, he says: 'Brutus rose against Caesar, that is my answer: Not that I loved Caesar less, but that I loved Rome more' III, ii, 21-22 This quote almost proves and summarizes Brutus' point in his speech. To achieve his goals, Brutus' oratory techniques were simple, logical and rational. Brutus' speech is very formal and controlled, and it seems that al of the sentences are perfectly balanced. Although he did a very good job at explaining to the citizens that assassinating Caesar was for the good of Rome, he still had not proved to them that what he had done was good. Brutus then continues to explain again that he loved Caesar, but also how his death was for the good of Rome. 'As Caesar loved me, I weep for him'. Brutus explains here that he still cared for Caesar and he also explains that Caesar was not good for Rome as he was ambitious: 'But as he was ambitious, I slew him.' Brutus entered the stage looking at a confused and curious crowd. After he explained all his reasons for killing their beloved ruler, the people rejoiced for him and respected him, yet they were convinced for only a short while. Brutus leaves the scene and the stand for Antony to speak. Antony begins by explaining that he only wants to bury Caesar, not praise him. Antony explains that he does not wish to disgrace Brutus' honorable name. "But Brutus says he is ambitious, and Brutus is an honorable man". This quote proves how Antony kept mentioning about Brutus and the Conspirators. Although he repeatedly quotes that Brutus is an honorable man, he means the opposite. Antony wants mutiny against the Conspirators. Antony's technique, although, was very original. His use of repetition created a sense of sarcasm about Brutus and the Conspirators when he repeatedly referred to them as "honorable men". Antony made use of mentioning that Caesar was not ambitious for three reasons: he refused the crown three times, he did not pocket the money, rather, he put it in the treasury, and he wept for the poor. By saying this, Antony hoped to get the attention of the crowd counteracting Brutus' statement of Caesar being ambitious. Also, Antony makes good use of Caesars will and the dead body. He tries to entice the crowd by referring to the will, which offered seventy five drachma to each citizen as well as Caesar's land to be used for a public park. At first, the people were against Antony, due to Brutus' previous speech. Antony did an excellent job of persuading the crowd and moving them to mutiny, which was his original purpose, although, it was Antony's appeal to the crowds emotions that ultimately swayed them to his side. In conclusion, both Brutus and Antony's speeches were very important to the story so that the point could be lead across of Caesar's death. Both characters shared their opinions and in the end, one got the approval of the crowd. In this, Antony did a very good job of moving the crowd to mutiny.   

Shakespeare wrote the play Julius Caesar in 1599. The play is supposedly based on a true Roman story about the assassination of Caesar, but nobody is completely sure. In its time, Julius Caesar would have appealed to the Elizabethan audience because the assassination of a person as important as Caesar...

Words: 1188 View(s): 406 Comment(s): 0
I have been asked to analyse...I have been asked to analyse and compare the way Shakespeare has portrayed the reactions of Macbeth and Lady Macbeth to the murder of King Duncan. For this I will be using act 2 scene 2 and act 1 scene 5 as well as quotes from other scenes in the play. I will start with analysis, first of Lady Macbeth. Lady Macbeth has always been cold and calculating in previous scenes. A good example of how Shakespeare portrayed Lady Macbeth's character is in act one scene five. Here I have quoted her speech from this scene - "The raven himself is horse That croaks the fatal entrance of Duncan"¦ You shall be what you have been promised. Yet I'm worried about your nature. You are too tender hearted to take short cuts. You want greatness. You are not without ambition. But you lack the ruthlessness that's needed... Come home quickly, so that I can inspire you with my passion. My brave words will overcome the scruples standing between you and the golden circle" Here she talks about Duncan's entrance into Macbeth's castle as being fatal. She then talks about Macbeth's wishes to become king but she also talks about his lack of courage to kill Duncan so that he may rise to the throne. She then tells the audience about how she will attempt to talk Macbeth into murdering Duncan. "Come, you spirits that tend on mortal thoughts, unsex me here, and fill me from the crown to the toe-top full of direst cruelty! Make thick my blood"' Here she is starting to ask the spirits to take away her feelings of compassion "Unsex me here" she is asking for her womanly qualities or weaknesses to be removed. By this she means feelings of remorse, pity, guilt and compassion. This next part is spoken as though said to Macbeth. "He that's coming serve the thoughts of mortals: rid me of the natural tenderness of my sex, and fill me from head to toe with direst cruelty! Thicken my blood. Make me remorseless, so that no feelings of conscience can alter my foul plans, nor stand in the way of what must be done. Come to my woman's breasts and turn my milk sour, you abettors of murder, wherever you lurk invisible, awaiting evil deeds! Come, dark night, and shroud yourself in the blackest smoke of hell, so that my sharp knife won't see the wound it makes, nor heaven - peeping through the blanket of darkness "“ cry 'Stop! Stop!' Here she is again asking the spirits to remove her softness "Rid me of the natural tenderness of my sex". She repeats the part about shrouding herself in shadows to conceal what she is going to do from heaven. Maybe she is talking about how she will make Macbeth murder Duncan rather than do the deed herself. Another one of Lady Macbeth's speeches which depicts the character Shakespeare intended her to be is from act one, scene seven. "I have given suck, and know how tender 'tis t love the babe that milks me "“ I would while it was smiling in my face Have plucked my nipple from his boneless gums. And dashed the brains out. Had I so sworn to you Have done to this." Here she is comparing her womanliness to her husband's manliness. Shakespeare uses quite shocking imagery in Lady Macbeth's speech here to further depict her ruthlessness. Now I have shown a couple of examples of the character of Lady Macbeth I will continue onto my analysis of the murder scene. Lady Macbeth is nervous, paranoid as she waits for Macbeth to return after she has sent him to perform the murder. "Hark! Peace! It was the owl that shriek'd, the fatal bellman, Which gives the stern'st good-night. He is about it:" She's jumpy. The sound of the owl's hoot scares her. Lady Macbeth is imagining her husband killing Duncan "“ "He is about it". She then hears Macbeth shouting something from outside the room. She is then very afraid. "Alack! I am afraid they have awak'd, And 'tis not done; the attempt and not the deed Confounds us. Hark! I laid their daggers ready; He could not miss 'em. Had he not resembled My father as he slept, I had done't." Here she worries about getting caught. We also see a side of Lady Macbeth which has not been shown before. She is vulnerable, nervous and not at all like her former self. She also shows some emotion "Had he not resembled my father as he slept, I had done't." She could not have performed the awful deed herself as it would have felt like she was murdering her father. When Macbeth enters both she and he are nervous. One word sentences heighten the sense of urgency between them immediately after he enters. Macbeth is obviously not in a stable state of mind. He is wrapped up in his own guilt and is not capable of doing anything. Macbeth heard voices shouting whilst he was killing Duncan. "Sleep no more! Macbeth does murder sleep' "“ the innocent sleep" Macbeth feels his guilt so much more because he killed Duncan whilst he slept and therefore he perceives him as innocent. Macbeth then feels that as he has murdered Duncan, who was innocent as he slept, he can no longer sleep as he can no longer even be considered innocent. Lady Macbeth is very quick to realise that Macbeth is hearing things and is not speaking the truth however much he may think he is. Macbeth talks about how he could not say 'Amen' when the voices he heard talking said 'God Bless Us'. He is saying he could not ask god to bless him when he has just committed such a huge sin. Macbeth's extensive use of religious language is an attempt to show how greatly he feels his guilt. It's as if he knows he is damned for his terrible sin. Lady Macbeth on the other hand simply says "Consider it not so deeply". Macbeth feels his guilt immediately while Lady Macbeth feels nothing in the early days. While Macbeth is too afraid to look upon what sin he has committed again Lady Macbeth returns the daggers which Macbeth has bought back from the murder which were supposed to be left there to frame the guards. Macbeth says; "I'll go no more." This is when Lady Macbeth's hold on his starts to disappear. She can no longer order him around. While Lady Macbeth is offstage Macbeth further considers his heinous act. "Will all great Neptune's ocean wash this blood Clean from my hand? No, this my hand will rather The multitudinous seas incarnadine, Making the green one red." Here he is saying that his hands are so stained with Duncan's blood that all the water in the ocean could not wash them clean. He says that his hands have so much blood on them that they would stain the green seawater blood red. He is so overwhelmed with guilt that while he is hearing knocking in the back round that rather than wash his hands to hide his act he stands there and contemplates how bloodstained they are. He has lost his ability to properly function in his mind. Lady Macbeth then returns and mocks her husband's manhood as she has done in many previous scenes. "My hands are of your colour but I shame to wear a heart so white." She then goes on to say; "A little water clears us of this deed." This shows the difference in the ways that Shakespeare has portrayed the ways Lady Macbeth and Macbeth feel their guilt initially. While Macbeth talks about his bloodstained hands turning the sea red Lady Macbeth has no such worries. They both then hear the knocking that Macbeth was hearing during his seas speech and retire to their chamber so they will not be found awake and appear suspect. As the play progresses Macbeth increasingly loses his conscience. He is made king after Duncan's death is discovered. He continues killing as though all feelings of remorse have been removed from his being. He murders Banquo and the thane of Fife's McDuff wife and child. The killing of the woman and child is uncalled for and particularly brutal on Macbeth's part, as it served no purpose. Banquo's ghost revealed himself to Macbeth at a banquet. I think this is a sign of Macbeth's own escalating madness bought on by guilt and fear of being damned. McDuff rebels and goes to England to ask for their assistance is overthrowing Macbeth. While he is gone is while Macbeth murders his family. Lady Macbeth is descending into madness. Act 5, scene 1 is the most obvious example of this. A waiting gentlewoman and a doctor are discussing Lady Macbeth. She then enters, sleepwalking. "Out damned spot! "¦ Yet who would have thought that the old man would have so much blood in him?" She is still seeing the blood of Duncan on her hands. She is haunted by the image of her bloodstained hands, much in the way Macbeth was in act 2, scene 2. "What need we fear who knows it, when none can call our power to account?" Here she is saying how she thought that after the murder of Duncan everything would be okay. She never thought there would be more killings. "Hell is murky! Fie, my lord "“ fie! A soldier, and afeared?" She is thinking about hell. She is now afraid of damnation, as Macbeth was in act 2, scene 2. Earlier she had asked evil spirits to assist her and now she is terrified of hell. She is remembering mocking Macbeth. Maybe now she feels bad for pushing him into the first murder. "The thane of fife had a wife: where is she now? No more o' that, my lord, no more o' that: you mar with all this starting." She is thinking about McDuff's wife. Macbeth no longer talked with Lady Macbeth about his plans after Duncan's murder. She is supposed to be unaware of these murders. She is annoyed at Macbeth for his continued killing and she has realised that she no longer has power over him. It's almost as if she's asking him to stop. "Here's the smell of the blood still: all the perfumes Of Arabia will not sweeten this little hand. Oh! Oh! Oh!" Again she is showing how haunted she is by the blood on her hands. This speech is very similar to Macbeth's earlier "Multitudinous seas incarnadine" speech. "Banquo's buried; He cannot come out on 's grave." This is a reference to the earlier ghost scene when Macbeth saw Banquo's ghost at the banquet after he had him killed. Lady Macbeth's descent into madness has taken longer than Macbeth's and her guilt is expressing itself in a much more subconscious way than Macbeth's did. Earlier she talked about a little water clearing them of the guilt but now she is haunted and terrorised by what they did. Lady Macbeth and her husband appear to have switched roles with their expressions of their guilt. While Macbeth appears to feel nothing and continues to murder Lady Macbeth is slowly going mad. Shakespeare tries to evoke feelings of pity in the audience for Lady Macbeth. The words "this little hand" are an example of this. Macbeth expresses his guilt in a conscious, public way, his continued killings are the main sign he has been driven mad by guilt. Lady Macbeth on the other hand shows her guilt in a private way. Her sleepwalking is a subconscious expression of her innermost tormented feelings. This is her sign of madness. Lady Macbeth's madness has also taken longer to manifest itself. Macbeth's guilt was immediate but Lady Macbeth has taken several scenes to show hers. Macbeth spoke about no longer being able to sleep in the murder scene but several scenes later we see it is in fact Lady Macbeth's sleep which is disturbed. This could be Shakespeare trying to show us how Lady Macbeth was a lot more open to suggestions that she ever appeared to be before the murder scene, when she was a very cold, hard woman who used a lot of shocking imagery and was really quite a scary person. Act 5 scene 1 is a performance of Lady Macbeth's guilt. Until this time she had suppressed her feelings. She even asked the spirits to take away her feelings of compassion so she would feel no guilt. It would appear that this had no effect and she feels terrible and that manifests itself in her sleepwalking and talking. Macbeth was originally paralysed by his guilt and was unable to even wash his hands clean of the blood without Lady Macbeth's instructions to do so. Later on Macbeth seems to have taken control to the extent where he is continuing to kill without first talking with Lady Macbeth about it. The blood symbolises the guilt felt by both plotters. Macbeth was earlier scorned by his wife for his guilty feelings. Lady Macbeth's fragmented language in act 5 scene 1 makes her harder to understand than she had been in previous appearances. I believe that Shakespeare is using her language to show her mental breakdown. Macbeth's guilt was shown then suppressed and the opposite is true for Lady Macbeth. As the play continues Lady Macbeth's madness gets to the point where she can no longer live with her guilt and she eventually commits suicide. Macbeth and his allies prepare for battle with McDuff. After Lady Macbeth's death a messenger informs Macbeth that Birnam Wood "“ Malcolm's army is approaching. The battle begins and in the final showdown McDuff kills Macbeth and Malcolm is hailed as the new king. In both the case of Macbeth and the case of Lady Macbeth their guilt eventually killed them but in different ways. While Lady Macbeth was driven mad by her guilt and killed herself, Macbeth went on a killing frenzy from his guilt and was eventually killed by someone who was his friend in the beginning when he went too far. In conclusion, while Macbeth and Lady Macbeth may have shown their reactions to Duncan's murder in totally different ways both of them got their comeuppance eventually.   

I have been asked to analyse and compare the way Shakespeare has portrayed the reactions of Macbeth and Lady Macbeth to the murder of King Duncan. For this I will be using act 2 scene 2 and act 1 scene 5 as well as quotes from other scenes in the...

Words: 2494 View(s): 414 Comment(s): 0
In this evaluation I am... In this evaluation I am drawing conclusions from the coursework I have completed. This involved undertaking a critical analysis of a variety of art forms that explore the theme of murder mystery. I will be considering how well the art form examples studied have been used in expressing this theme and the methods they have used to do that. In the context of the murder mystery theme there are four pieces of work to discuss involving visual arts, dramatic arts and verbal arts. The pieces are: "¢ The film dick Tracey "¢ The painting "Murder" by Paul Cezanne "¢ The Yorkshire Ripper "¢ The play "The real inspector hound" by Tom Stoppard The Theme Murder and mystery are compelling themes that have always attracted interest and attention. Murder is a dark and gruesome action that can be described as evil but some killing such as destroying the enemy in a war is seen as sad but acceptable. It is all about death and that has a morbid fascination for people as there is something horrible about it. It's like a nightmare that is unpleasant but also exciting at the same time. We like to talk about it and wonder about it but we don't like it to happen to us. Because it is criminal it is also often associated with stories myths and mysteries. Who done it has always been a popular theme in fiction and in reality when murders cannot be solved and when people try to get away with it. Because it is awful and fascinating at the same time it is part of human life that is often covered in art forms. This is probably an attempt to try and make sense of something so cruel but also passionate Dick Tracey As a character Dick Tracey is an example of murder mystery through the detective story and crime genre. He is depicted as a good guy battling against bad guys and solving puzzles that bring murderers to justice. To do that he has to unpick a mystery and the way he does that by following clues and eliminating possibilities to get his man or woman is dramatic and satisfying. It keeps you guessing and ends up with the truth. This means the audience is taken through a story and is drawn into a dodgy world of gangsters and danger but where there is hope because in the end the good guy wins. The film uses visual art imaginatively to capture the mood and atmosphere of the time and to carry the audience into the drama and the mystery. It does this by evoking a time, a place and a culture of gangster America through the costumes, sets, cars, props the dialogue of the characters and there manner and behaviour. You know it is a story because it is a bit over the top but this isn't a mistake it is a way of getting the audience to know it is fictional and that gives it a lighter atmosphere than if it was real. The lighting and the moody style of some of the characters give a mysterious atmosphere and help the audience enter into the fantasy of the underworld. People know it is fantasy but they can for a while get into that and enjoy that. The Murder by Paul Cezanne This is visual art that depicts murder and mystery quite powerfully. Good visual art is atmospheric this means that it doesn't just show images but it captures moods and feelings. To do this a picture needs to suggest things and make you wonder about it. The murder does this through its title, the bleak and moody colours, the way action and movement is captured and the intensity of the positioning of the figures. They are overpowering the victim who is powerless and this is horrible to see. It is an effective dramatic way of showing mystery. The Yorkshire Ripper Unlike the other three pieces studied the incident of the Yorkshire ripper is not fiction it is real. Its about real murders and real mysteries. The story of the ripper could be told in a book or a film or a radio broadcast. I chose to do it through a mocked up newspaper article. This was an opportunity to explore visual art through picture, layout and language. By using headings and typeface it was possible to make the story visually interesting and then adding in pictures and graphics gave it excitement and emphasised the bits I wanted to emphasise. It brought the drama out of the story. This is a creative way of communicating and made me realise how much power newspaper editors have in shaping stories. The Real Inspector Hound As a play this piece shows dramatic and verbal art in action. It uses the theme of murder and mystery to tell a dramatic story and to take the audience through a mystery. It is packed with double meanings and uses language and action to entertain the audience. The plot is complicated and confusing so you don't really know what the truth is. The characters add to the mystery and you wonder what is really going on. Although it is showing murder it is quite light-hearted and this makes it a satisfying and exciting experience for the audience. The direction on the stage with the positioning of the actors and the inclusion of double plots is a method that can be used in theatre to strengthen and add to the experience of mystery. You are left wondering what is really going on and who has killed who? Drama is an art form that allows directors to interact with an audience like this and manipulate peoples experiences through the actions, behaviour and language of the characters. Conclusion I have been studying how different art forms can be used to depict themes in this case murder and mystery. The pieces above all do this by telling a story that is based on something that fits within this theme but they use different methods, techniques and styles to achieve it. By doing this work I have learnt that there are a variety of possibilities in the different art forms that are used to communicate with people and affect them. Good pieces of art do this by fascinating people and causing them to wonder about something, to think twice. The main techniques that I have identified that do this in the pieces I have analyised include: Visual art Colour, motion, action, lighting, space, layout, graphics, position Verbal art Speech, dialogue, language, emphasis, accent, volume & intensity Dramatic art Behaviour, character, positioning, scenery, costume, personality, presence, interaction While these are different things they are often used together to create a stronger impact. They also have common themes and link together because they are all ways of communicating by catching people's attention and affecting how they feel and what they think. Murder and mystery are dark things that worry and frighten people but also fascinate them. These art forms are ways of exploring some of these areas of human feelings and behaviours.   

In this evaluation I am drawing conclusions from the coursework I have completed. This involved undertaking a critical analysis of a variety of art forms that explore the theme of murder mystery. I will be considering how well the art form examples studied have been used in expressing this...

Words: 1181 View(s): 326 Comment(s): 0