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GCSE Media Coursework- Advertising
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For my Advertisements I have chosen two adverts selling cars to two very different target audiences. My first is an advert for the Toyota Corolla; this advert is in the "S:2" Sunday express supplement, this magazine is stereotypically read by middle class couples. This advert is laid out on a double page spread to make readers focus on the product and not be drawn to other visible adverts from other companies. It focuses on visual humour with surprisingly little text and no pseudo science, which is the strategy typically used by car manufacturers to sell their products. It...
an image to take with them. This causes the ad to stick in their minds and be recalled at a completely unconnected moment.

Unlike the first advert this one does contain a price within the copy although it is still very small and not easily noticed.

The Volvo slogan "for life" is included in the bottom left hand corner along with a rpm gauge, which creates the impression of high performance. In conclusion these ads are more similar than they first appear and yet the different target audiences cause subtle differences which cannot be ignored.

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Eldrick Tiger Woods, now 28 years...Eldrick Tiger Woods, now 28 years of age, has had an amazing career since becoming a professional golfer in the late summer of 1996. He has won 52 tournaments, 39 of those on the PGA TOUR, including the 1997, 2001, and 2002 Masters Tournaments, 1999 and 2000 PGA Championships, 2000 and 2002 U.S. Open Championship, and 2000 British Open Championship. With his second Masters victory in 2001, Tiger became the first ever to hold all four professional major championships at the same time. He is the career victories leader among active players on the PGA TOUR, and is the career money list leader. Woods won 11 tournaments in 2000, nine on the PGA TOUR, one on the PGA European Tour and the PGA Grand Slam. In addition, Woods and David Duval won the World Cup team title for the United States. He earned $9,188,321 on the PGA TOUR $11,034,530 worldwide and broke the PGA TOUR record of $6,616,585 which he set in 1999. Tiger increased his record total on the PGA TOUR career money list to $33,103,852 through 2002, and had won $41,213,162 worldwide. His nine PGA TOUR victories in 2000 equaled the fifth highest total ever and were the most since Sam Snead won 11 in 1950. He had eight PGA TOUR victories in 1999, and 11 victories worldwide while winning $7,681,625. In 2000, Woods matched the record of Ben Hogan in 1953 in winning three professional major championships in the same year. Hogan won the Masters, U.S. Open and British Open. Tiger also became the first since Denny Shute in 1936-37 to win the PGA Championship in consecutive years. In winning the British Open, Woods became the youngest to complete the career Grand Slam of professional major championships and only the fifth ever to do so, following Hogan, Gene Sarazen, Gary Player and Jack Nicklaus. Tiger also was the youngest Masters champion ever, at the age of 21 years, three months and 14 days, and was the first major championship winner of African or Asian heritage. Woods holds or shares the record for the low score in relation to par in each of the four major championships. His records are 270 18 under par in the Masters, 272 12 under par in the U.S. Open, 269 19 under par in the British Open, and he shares the record of 270 18 under par with Bob May in the 2000 PGA Championship, which Tiger won by one stroke in a three-hole playoff. The U.S. Open and Masters victories came by record margins, 15 strokes and 12 strokes respectively, and the U.S. Open triumph swept aside the 13-stroke major championship standard which had stood for 138 years, established by Old Tom Morris in the 1862 British Open. The record margin for the U.S. Open had been 11 strokes by Willie Smith in 1899. In the Masters, Woods broke the record margin of nine strokes set by Nicklaus in 1965. Tiger won the British Open by eight strokes, the largest margin since J. H. Taylor in 1913. The best previous start on the PGA TOUR was by Horton Smith, who had eight PGA TOUR victories in 1929 at age 21 and 15 career victories in 1931 at age 23. By winning eight PGA TOUR titles and 11 overall in 1999, Woods had posted career totals of 15 PGA TOUR victories and 21 overall at age 23. The comparable figures for Nicklaus, through age 24 in 1964, were 12 PGA TOUR victories and 17 overall. Nicklaus had been a professional golfer for three years, one year less than Tiger. Woods" six professional major championships and three U.S. Amateur titles bring his total to nine major championships through age 25, three more than Nicklaus at that age. Nicklaus had four professional major victories and two U.S. Amateur titles. Woods compiled one of the most impressive amateur records in golf history, winning six USGA national championships, plus the NCAA title, before turning professional on August 27, 1996. He concluded his amateur career by winning an unprecedented third consecutive U.S. Amateur title, finishing with a record 18 consecutive match-play victories. An achievement which ranks with any of his professional records, Woods won the U.S. Junior Amateur three times and was the first to win that title more than once. He was the youngest ever to win the U.S. Junior Amateur age 15 in 1991 and the youngest ever to win the U.S. Amateur age 18 in 1994. With his U.S. Open victory, Tiger became the first ever to hold that title along with the U.S. Junior Amateur and U.S. Amateur titles. He is the son of Earl Woods, a retired lieutenant colonel in the U.S. Army, and his wife, Kultida, a native of Thailand. He was nicknamed Tiger after a Vietnamese soldier and friend of his father, Vuong Dang Phong, to whom his father had also given that nickname. Born on December 30, 1975, Woods grew up in Cypress, California, 35 miles southeast of Los Angeles. He was not out of the crib before he took an interest in golf, at age 6 months, watching as his father hit golf balls into a net and imitating his swing. He appeared on the Mike Douglas Show at age 2, putting with Bob Hope. He shot 48 for nine holes at age 3 and was featured in Golf Digest at age 5. He won the Optimist International Junior tournament six times at ages 8, 9, 12, 13, 14 and 15. Tiger played in his first professional tournament in 1992, at age 16, the Nissan Los Angeles Open and in three more PGA TOUR events in 1993. He made the 36-hole cut and tied for 34th place in the 1994 Johnnie Walker Asian Classic in Thailand, and had three additional PGA TOUR appearances. He entered Stanford University in 1994 and in two years he won 10 collegiate events, concluding with the NCAA title. His other amateur victories included the 1994 Western Amateur. He represented the United States in the 1994 World Amateur Team Championships in France and the 1995 Walker Cup Match in Wales. He played his first major championships in 1995, making the 36-hole cuts in the Masters and the British Open, but had to withdraw from the U.S. Open because of an injured wrist. Tiger also made the cuts in the Motorola Western Open and Scottish Open. He played in three more major championships in 1996, making the cuts in two. After missing the cut in the Masters, he led the U.S. Open after 13 holes of the first round before finishing tied for 82nd place. Tiger posted a 281 total to tie the record for an amateur in the British Open, and his 66 in the second round equaled the lowest ever by an amateur. He tied for 22nd place. Among the honors received as an amateur, Woods was Golf Digest Player of the Year in 1991 and 1992, Golf World Player of the Year in 1992 and 1993, Golfweek National Amateur of the Year in 1992, Golf World Man of the Year in 1994, and he was chosen for the Fred Haskins and Jack Nicklaus College Player of the Year awards in 1996. The week after winning his third U.S. Amateur title, Woods played his first tournament as a professional in the Greater Milwaukee Open. It was one of only seven events left in 1996 for him to finish among the top 125 money winners and earn a player"s card for the PGA TOUR. The result was an achievement of which Tiger remains very proud. He won two tournaments and placed among the top 30 money winners qualifying for the Tour Championship. He finished 25th with $790,594 and won $940,420 for the year worldwide in 11 tournaments. He was the first rookie since 1990 to win twice and the first player since 1982 to have five consecutive top-five finishes. Starting 1997 in spectacular fashion, Tiger won the season-opening Mercedes Championships with a birdie in a playoff over Tom Lehman with a six-iron shot that drew perfectly to the flag, landing two feet right of the hole and spinning back to within inches. Including the Masters, Woods won four PGA TOUR events in 1997, plus one overseas, and was the leading money winner Arnold Palmer Award with a then-record $2,066,833. He won $2,440,831 worldwide in 25 events. He achieved No. 1 on the Official World Golf Ranking for the most rapid progression ever to that position. On June 15, 1997, in his 42nd week as a professional, Woods became the youngest-ever No. 1 golfer at age 21 years, 24 weeks. The previous youngest was Bernhard Langer, age 29 years, 31 weeks in 1986. In 1998 Woods won one event on the PGA TOUR, and three times overall. He was fourth on the money list with $1,841,117 and earned $2,927,006 worldwide in 26 events. His most dramatic triumph was over Ernie Els in the Johnnie Walker Classic in Thailand. Tiger rallied with 65 in the final round after starting tied for 18th place, eight strokes behind Els, whom he beat with a birdie on the second playoff hole. He had been 11 strokes behind Els after two rounds. In his third full season as a professional, 1999, Woods won eight times on the PGA TOUR, including the PGA Championship, and earned $6,616,585. He had a margin of $2,974,679 over runnerup David Duval, a figure greater than the previous single-year PGA TOUR record. His dominance was such that Woods won 52 percent of all the prize money he could have won. He won 81.7 percent more than the runnerup, the highest margin since Byron Nelson in 1945 87.2 percent and Hogan in 1946 85 percent. He was the first to have as many as eight PGA TOUR victories in one year since Johnny Miller won eight in 1974. Tiger won four consecutive PGA TOUR events to end 1999 and started 2000 with two more victories for a total of six in succession. He had to come from behind for the fifth and sixth victories. He played the last three holes in four under par at the Mercedes Championships, then defeated Els in a playoff with a 40-foot birdie putt. He trailed Matt Gogel by seven strokes with seven holes left in the AT&T Pebble Beach National Pro-Am, then played the last four holes in four under par to win by two strokes. There has been only one longer winning streak, Nelson"s 11 consecutive wins in 1945. Woods won five times on the PGA TOUR in 2001 and eight times worldwide. He won five times on the PGA TOUR again in 2002 and seven times worldwide, and was the PGA TOUR's leading money winner for the fourth consecutive year with $6,912,625 $8,417,188 worldwide. Sports Illustrated selected Woods as the 1996 and 2000 Sportsman of the Year. He was the first to win that award more than once. L'Equipe France selected him as 2000 World Champion of Champions. The Associated Press chose Woods as the Male Athlete of the Year for 1997, 1999 and 2000. He and Michael Jordan are the only athletes to win that award three times. He was selected as Reuters 2000 Sportsman of the Year. He was chosen as ESPY Male Athlete of the Year in 1997 tied with Ken Griffey, Jr., 1999 and 2000. The founding members of the World Sports Academy, in voting for the Laureus Sports Awards, also selected Tiger as 1999 and 2000 World Sportsman of the Year. Woods was selected as 1997, 1999 and 2000, and 2001 Player of the Year by the PGA TOUR Jack Nicklaus Award, the PGA of America, and the Golf Writers Association of America. His adjusted scoring average in 2000 of 67.79 strokes was the lowest ever "“ breaking his record of 68.43 in 1999 "“ and earned the Byron Nelson Award on the PGA TOUR and the Vardon Trophy from the PGA of America. He also had an actual scoring average in 2000 of 68.17 strokes, breaking Nelson's record of 68.33 strokes in 1945.   

Eldrick Tiger Woods, now 28 years of age, has had an amazing career since becoming a professional golfer in the late summer of 1996. He has won 52 tournaments, 39 of those on the PGA TOUR, including the 1997, 2001, and 2002 Masters Tournaments, 1999 and 2000 PGA Championships, 2000...

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The first poem I am... The first poem I am going to look at is Charlotte O"Neil"s song. Charlotte O"Neil is servant who looks on her life as gruelling and dull. Her heart sets on an exciting new life in New Zealand were she hoped to live her life as "luxurious" as her mistress. We learn about Charlottes O"Neil"s lifestyle and how it differs from her mistress's and with that we can answer why she wrote this poem. In the poem it clarifies that Charlotte O"Neil was bored with her work and felt she could do more from her independents and individuality. Her harsh tone in lines 1-5 suggests she's had enough of her slavery, "and I washed your plate and I scrubbed till my hands were raw." Charlotte is obviously a hard working girl and dislikes her life being owed to her masters, therefore she wants to escape and discover life. Charlotte writes the poem about the past in lines 1-14, she sounds angry, how her mistress treated her, "You lay on a silken pillow. I lay on a attic cot". The tone changes again in lines 13-14, Charlotte comes to feel hurt, "The rich man earns his castle, you said. The poor deserve the gate." This is supposed to show that God made people to live in different social classes - some to serve and some to be served. This would obviously hurt Charlotte as her mistress treats her like dirt and thinks nothing of Charlotte. In stanzas 4-6 deal with the future - Charlotte lists all the things she won"t be doing any more and imagines her former employers coping by themselves. The mood changes from anger, emotional to confident and powerful. Charlotte gets cheeky in lines 15-18, "But I"ll never say "sir" or "thank you ma"am" and I"ll never curtsey more." The mood is different at the end because Charlotte is showing to her mistress that she is an independent woman and confident by the use of language and tone she is writing in. Charlotte is leaving her job to make a new life in New Zealand and no longer wants to be bossed about by anyone - wants to be independent. The style of the poem is very interesting because of the mixture of tones Charlotte used "“ harsh, emotional to proud, cocky and shown independence and therefore you could have read the poem with different out looks- · Triumphantly - Charlotte is delighted to have escaped? · Sorrowfully - Charlotte regrets all the effort she put in to keeping other people happy? · In a cheeky way - she even calls one of her former employers my dear line 24, which proves she has no respect for them? It is also interesting that the poem deals with the past and the future, while there is no mention of the present - Charlotte"s life on board ship. The poem originally was a song, and that describes why there is a definite rhythm. " I scraped out your grate and I washed your plate and I scrubbed till my hands were raw." Repetition also takes place, "and I"ve cleaned your house/and I"ve cleaned your clothes" This language in the poem sets up a contrast between two lives - that of the servant, and that of the master and mistress, by using "I've" and "You", "You rang your bell and I answered..." The last line more or less repeats line 20. On the page it is presented as a stanza by itself, "and you can open your own front door." Both things emphasise the line so it creates a triumphant conclusion and this helps us appreciate the type of character Charlotte is, independent, powerful and tuff even though she has been trodden on.   

The first poem I am going to look at is Charlotte O"Neil"s song. Charlotte O"Neil is servant who looks on her life as gruelling and dull. Her heart sets on an exciting new life in New Zealand were she hoped to live her life as "luxurious" as her mistress....

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In this Play the inspector plays...In this Play the inspector plays various roles. He plays a socialist as he is against capitalist views and because he is not just looking out for himself but others as well. Also he is known to be a catalyst as he brings a split in the Birling family. He plays a ghost as we find out he is not real. Additionally he plays a fraud because he is not a real inspector, but he does act as an Inspector. The inspector adds a great deal of tension and drama to the play. Priestley does this because he brings tension between the younger generation consisting of Sheila and Eric and the older generation consisting of Gerald, Mrs. Birling and Birling because of the inspector. Priestley uses the inspector as a substitute of him self to put his socialist points across this adds drama because we have to think about what he is trying to do. The four Birlings and Gerald are happily seated around the dinner table having an enjoyable night celebrating Sheila and Gerald"s engagement. All of them are feeling happy and are comfortable and relaxed and do not seem to have a care in the world but all of that is about to change. The scene is set in 1912, which is a pre war time. Also this is the time when the suffragettes were fighting for women"s rights. Additionally this was the time that the Titanic was built. The unsinkable ship, which ironically sank, would set sail in a week"s time. The life that the Birlings live is very nice and easy but Priestley is showing how great things always end in disaster like the evening they are having. This is also ironic as he starts by telling us how the Titanic was unsinkable and it ended and just like he will go on to tell us how the Birling"s lives are good at the moment but this will soon come to an end. The story does have some relevance to the early nineties even if the novel it was written in 1945. All these points are there to remind us of how not all good things last and how we should all look out for each other and not just for ourselves. An example is "We are members of one body," said the inspector. This shows us that the inspector is enforcing the point of being part of one community and that we should look out for one and other. This also shows the link of how the inspector could just be Priestley in another form such as a ghost. I believe that Priestley is reminding us to look out for each other just in case any major wars happen and we have to rely on each other so that"s maybe why he is enforcing this. When the inspector first enters the stage the atmosphere changes but not a great deal on first sight of the inspector. The inspector does not appear to be a big man but he does make him self appear strong and confident. He gives an impression that he will destroy them if they toy with him. Sheila changes the way she thinks and decides from now on she is going to be good. She has come to this decision as a result of the influence the inspector has had on her. His socialist views have been understood by Sheila and have changed her because she is going to start to care for other people. For example "whoever that inspector was it was anything but a joke. You knew it then. You began to learn something. And now you"ve stopped," said Sheila. This shows us that the Inspector really has influenced Sheila and she has learnt something from what he is trying to say. Also she is showing the divide between the Birlings when they find out the inspector was not real as they now will not take responsibility for the death of Eva Smith but the youngsters will. The Inspector creates a split between the family by dividing the younger and older generations. He is a catalyst because he divides the family and makes them angry at each other. Gerald and Sheila will not get married because of the inspector"s visit. Birling may not get his knighthood because of the visit from the inspector may cause a scandal. All these things are the effects of the Inspector"s visit. All Priestley is trying to do is make everyone take responsibility for their actions, for example what he is doing to the Birlings. By doing this it makes the audience feel like they need to do the same thing but not act like the older generation of the Birlings but act like the younger generation. Near the end of the play the inspector is thought to be a fraud. The Birlings have various reasons to believe this. There was no information about him and he did not tell us anything about himself when he introduces him self. He is unknown in the force as the policeman Gerald asked said there was no such inspector. Also Birling is very familiar with the county police force and he said he had never seen or heard of an Inspector under the name Goole. The way he was working through the Birlings made them think he was a fraud as no inspector has ever done this to the Birling"s before. Near the end of the play it is discovered that there is no inspector named Goole and he has never been seen on the police force. For example ""¦I met a sergeant I know"¦ He swore there wasn"t any inspector Goole or anybody like him on the force here," said Gerald. This is proof there is no Inspector Goole and he really is a fraud. Also There"s is more proof because no other inspector works like him but it definitely is very effective as he left the Birling family in shambles. The Inspector is considered a fraud. Gerald is the first to question if the inspector really is an Inspector. He goes on to say that the inspector did not show all of us the same picture as he showed everyone a picture one by one so there is no evidence that he could have showed each of them all different pictures let alone the real Eva Smith. They all may have seen different photos. He then goes on to say that there was no evidence to prove that there really was a young girl called Eva Smith that had died. This is Gerald"s view of how the inspector works and how it makes him a fraud. The inspector also tells us how and why he works. "It"s the way I like to work. One person and one line of inquiry at a time. Otherwise, there"s a muddle." This shows us how the Inspector explains how he works and why. This sounds like the real way an inspector should work which misleads us at the beginning of the play and makes us think he really is an inspector. This makes the story effective and dramatic because it all leads to a huge twist at the end when we find out the inspector does not really exist and there is no dead girl called Eva Smith however there is another twist at the end when they really do find out an Eva Smith had really died and an inspector is on his way over. This makes the story more interesting and more dramatic like a soap opera and it adds more suspense to the play. The inspector is used in the story as someone who is supposed to be like J.B Priestley. He is like a substitute for J.B Priestly and they are linked as the inspector is being used to put across his messages. The inspector is in the story to make the Birling"s have responsibility for their actions. He is trying to make people think about what they do before they do it. "Look before you leap" as the saying goes. The inspector is trying to say that people should all be treated equally. All these messages are aimed at the audience as well as the Birlings. This is how Priestley gets his points out to us, through the link between him and the inspector. I think his main messages are that we are all part of one community, not individual people but we are connected one way or another so we have to care for each other and look after each other. For example ""¦.We are responsible for each other," said the inspector. This shows us the inspector has socialist views and does care about others apart from himself. Priestley puts across message of capitalism verses socialism as he shows the Inspector, the socialist saying how we should not be like a capitalist but more like a socialist and care for one another. The inspector is a socialist as is Priestley and have socialist views. They are against capitalism, as they do not feel you should just earn a living for money and for yourself but you should help other people. The inspector"s name is a pun for ghoul. This then leads us to believe that the inspector does not exist. He is some sort of ghost or phantom who is a nightmare to the Birlings. The Birlings have other beliefs that prove the inspector does not exist like Gerald. He finds out from another police sergeant from the county force that there is no one like or called the inspector they had met. In addition, the older generation seem to think it is all a hoax. For example "It"s a hoax of some kind," said Gerald. This shows that the older generation thinks it is some old fool playing a trick on them causing a scandal. There is nothing wrong with them believing this as they now have evidence that the inspector really is not an inspector but a fraud but that is only if he really does exist which is unknown to everyone. It could also show that the inspector is a bad ghoul playing tricks on family to have fun. He seems to know about he future because he knows what will happen to Eva Smith that no one else knows about, which may give the audience an idea that he is not a human being. He is another type of life such as a spirit that does not exist in our world, as it is virtually impossible to predict the future. He does make the Birlings scared of him as he breaks them down one by one leading them to confess. This may also show why he is a ghoul because he is scary. The inspector being a ghoul makes the audience more interested in the story because there is no obvious thing at the beginning of the story that gives him away but we all have our suspicions and this leads to tension as we want to continue to view the play to find out whether our suspicions were correct or not. This is another aspect that makes the play so good and again it involves the truth hidden behind the inspector. The inspector had an enormous affect on the Birlings. He caused them to fall out with each other and go against each other. From all what he told them the only people that actually learnt their lesson was the younger generation. The elders did not as when they found out the inspector was a fraud they were celebrating so what the inspector said went through one ear out the other. I think the family could get back to how they were before but it would be on Sheila and Eric"s conscience that they once helped lead a girl to suicide. Priestleys over all message in this story was we are all part of one community and we have to look after each other rather than just looking out for ourselves. If one person is affected in the community than all of us are. That is what Priestleys over all message is. I believe the over all role of the inspector was to play a substitute of Priestley to get Priestleys messages across to the audience and the Birlings. The Inspector has many hidden messages in him. He plays so many different roles and the he himself makes the whole story. He makes you think and puts across the messages, which to me is the point of the book. He is very effective and adds a great deal of drama.   

In this Play the inspector plays various roles. He plays a socialist as he is against capitalist views and because he is not just looking out for himself but others as well. Also he is known to be a catalyst as he brings a split in the Birling family. He...

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My work experience Through looking...My work experience Through looking at the choices for taking part in work experience, that was when I saw the future before my eyes, I have always wanted to be a fitness instructor, a physical education teacher o take up the career of being a coach. The choices list stated "Football in the community, Glanford Park Scunthorpe" the thought of being trained by professionals excited me; I knew this would be for me. I decided to write this down as my first choice of work placement. Week later the whole class was given placement details about their choice of work experience, at the top of the letter the sheet was given the title "Recreational Training Assistant" to me this sounded very professional. My working hours were to be 9:00am to 5:00pm. In the past I have already trained with the scheme and I found it very enjoyable and improved my football incredibly, a friend of mine, Paul, is part of the team, through contact with him I was confident that this experience would be to a certain extent successful. Paul informed me that the working hours may differ from what was stated on the letter I received, I was comfortable with that as I knew I would be making a difference within the community and I was happy to use my own time to participate in something I found interesting and enjoyable. I was informed that I had to contact Lee Turnbull four weeks prior to the placement commencing for an interview and a health and safety information review. I rang and spoke to Lee Turnbull, he said that an interview wouldn't be necessary as on the first day I would use the morning by getting to know staff, the environment, and the rules of safety within the workplace. Two weeks prior to the start of work experience all the students taking part were given a work experience diary and log book, this was to sign the work experience agreement and fill in personal details. Health and safety awareness had to be stated as well as placement details. Throughout the week we were asked to make a diary of each day. Monday morning I woke up at seven o'clock, I prepared my clothes the previous evening, they were an adidas tracksuit and trainers, I got ready for the first day at work. I was aware of the physical participation within my work experience so I prepared bottles of water as the weather was hot. My parents drove me to Barton where I was to meet up with another employee and catch the bus to Scunthorpe Bus Station. The journey to Scunthorpe was an hour and a half, on the way I felt apprehensive but in a way excited. This next week was to be a whole new experience for me and I was looking forward to working with children within the community and helping them develop new sporting skills and to teach them how I feel comfortable. I arrived at Scunthorpe Bus Station with Paul where we was to meet Max, another employee for the football in the community staff, Max drove Paul and I to Glanford Park, this is where the office was, a kind of office where everybody would meet to find out the tasks for the day. Lee Turnbull was waiting in the office, he was the kind of person who spoke his thoughts he was self-assured, confident, sociable and fun person to be around. He made me feel very welcome, he introduced me to other staff such as grounds-men of the football stadium and the football teams mascots. I was given a ground tour and shown all fire exits and toilets. Lee asked me to read the rules and regulations within the work place and the health and safety laws. I was then tested of my knowledge and according to all the staff I "Passed with flying colors". By the time I had read all the rules and health and safety l laws it was lunch time. I was given an hour for a lunch break, I walked over to Tesco with Paul were I had a pasta salad. Returning back to the working world I was told to collect football equipment from the store and put it in the truck, this is what the workers referred to as a people carrier. On the work day plan it was set to go to Winteringham Primary School to teach some basic skills and understanding of football and to finish off with a penalty shootout competition for the whole school. I was given a task sheet to complete with the children along with partner Max. The students were learnt that football is a game that has offensive and defensive responsibilities. We had to Recall and demonstrate the essential elements of passing and receiving, demonstrate how to run offensive patterns, Demonstrate defensive capabilities, and help understand and implicate the legalities of defensive play. This brought the days work to an end. Not only had I taught the children new aspects of football I also learnt a number of things for being a coach or trainer. Tuesday's agenda was to visit schools in South Yorkshire and teach the basic principle of football to children of seven years and under. Unfortunately I had been selected to represent the school for a number of events in an athletics competition and I had arranged with Lee Turnbull to have this day off if it wasn't to cause any inconvenience with plans made beforehand which would involve me. The athletics competition involved me participating in four events, Javelin which this year I had come 2nd in a county competition and on this day I came 1st, Triple Jump which over all on this day I finished 3rd, Long jump which this year I had came 3rd in a county competition and on this day I came 2nd. Relay was my final event with our team loosing due to two competitors being injured and filled in by reserves. Wednesday had come around quickly, I felt bad for having my second day of work off but the workers didn't seem to mind. On arrival Jerry, the bus driver had brought two bus loads of students from North Lindsey College to Glanford Park for a ground tour and a few lessons on football skills. I felt very uncomfortable as in the office in had been told by Lee not to get too involved as all of the students present today had criminal records and wouldn't be afraid to use their temper to the best of its ability. I was assisting Bamber, another employee, through the ground tour and assisted with a group of ten students, I was taught that a coach shouldn't take on t group which consisted of more than fifteen people as it would become more difficult to cope with. The students were all very loud and impolite, I stood back to watch as Lee had told me to. Basketball games were played as no interest to football was made at all by any students. The teacher who came to supervise the students said that the students were sent here to basically get out of the way for a little while; this all soon became clear, sixty percent of the students were smoking and refused to take part in any activity at all. Dinner time came and past, the next lessons scheduled were a girl's football training on Winterton Playing Fields. This group were aged seven to twelve, and were all very well behaved. I took the warm-up, stretches and relay games took place and then eventually a game of football was played to use the new skills and techniques that had just occurred in the relay games. The employees whom I had assisted were Paul and Max. Max took me home and dropped me off to save me time and money by catching the bus. So far I had got on with the workers really well they treated me like a friend as well as an employee, which made me feel very welcome. Today Lee told me not to come into work on Thursday until eleven o'clock as there was nothing planned in the diaries and I would be sat around bored. Thursday morning was a lie in bed for me and I was at Glanford Park all set and ready for work just before eleven o'clock, I made sure that every day I was on time o that I didn't disrespect my work experience opportunity and let down my employer. Today a ground tour was the only thing on the agenda until six o'clock, I volunteered to work out of my set hours as I would be doing something to help me and others and it was something I enjoy doing. After the ground tour had taken place Paul and I went into town for something to eat and to do a bit of shopping. The activities scheduled for six o'clock were cancelled because of bad weather. Thursday evening I took part in a fashion show held at school called "Fashion Passion" I was to be there for seven o'clock and wouldn't be able to leave until eleven o'clock. Friday Morning as anybody could imagine I was really tired, everybody at work asked me how it went and told me today I was in charge of the other two people who were o work experience and our jobs today were advertisement, I had to go around shops putting out information leaflets about football in the community and speaking to members of the public about the scheme. I must admit handing out leaflets wasn't as enjoyable as been out with the rest of the team having the hands on experience, but further still I coped with it and was another job well done. By the end of the week I felt very comfortable working with the football in the community staff and they made me feel very welcome, so much so that I was offered a part time summer job. I took up this opportunity and I am now looking forward to a career in sports and education. During my work experience week I learnt a number of things about coaching. The students were taught that football is a game that has offensive and defensive responsibilities. I showed this through demonstration instructions. Recall and demonstrate the essential elements of passing and receiving Demonstrate how to run offensive patterns Demonstrate defensive capabilities Understand and implicate the legalities of defensive play. I learnt that all sessions should be well prepared beforehand, and that all equipment is in place before the players arrive. Coaches should insist on good timekeeping from the players. There is nothing worse than everyone waiting for one latecomer. Whenever possible practice on good surfaces, whether it is grass, all weather or even hard core. Expect and demand the highest possible standards when the coaching sessions begin. To get this ensure that everyone involved has the right attitude towards the practice. Give good demonstrations, this will save a long preamble of words, remember the players learn much quicker through their visual sense. Practice is vital to success. Players need to prove they can re-produce technical skills, learned in practices, into match situations. Furthermore players need to accept that they need to work at their game if they hope to improve. Every session should have at least 15 minutes of technical practice. Young players need to work with the ball all the time, so that control of it becomes second nature. The more touches the better for the players to retain their interest Coaches should try and assess the players both in practice and in their teams; especially the young, who should all have a development programme. Parents can help by assisting the discipline, attendance and punctuality of their offspring. Group sizes are important for training exercises. Ideally it should be no more than 15 players per coach. All techniques should be worked on "“ not only those with which players are comfortable. Coaches will appreciate that players of the same age group generally follow a pattern, and so particular weaknesses can be worked on within the squad. For example under 7"s will have a tendency to chase around in a pack following the ball, and so teaching positional sense will be an item in itself with this young group. Finally remember nothing comes easy, success has to be worked for no matter how much natural talent is available. I would highly recommend this place of work for anybody who has a great interest in sports and physical education.   

My work experience Through looking at the choices for taking part in work experience, that was when I saw the future before my eyes, I have always wanted to be a fitness instructor, a physical education teacher o take up the career of being a coach. The choices list...

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