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GCSE Media Coursework- Advertising
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For my Advertisements I have chosen two adverts selling cars to two very different target audiences. My first is an advert for the Toyota Corolla; this advert is in the "S:2" Sunday express supplement, this magazine is stereotypically read by middle class couples. This advert is laid out on a double page spread to make readers focus on the product and not be drawn to other visible adverts from other companies. It focuses on visual humour with surprisingly little text and no pseudo science, which is the strategy typically used by car manufacturers to sell their products. It...
an image to take with them. This causes the ad to stick in their minds and be recalled at a completely unconnected moment.

Unlike the first advert this one does contain a price within the copy although it is still very small and not easily noticed.

The Volvo slogan "for life" is included in the bottom left hand corner along with a rpm gauge, which creates the impression of high performance. In conclusion these ads are more similar than they first appear and yet the different target audiences cause subtle differences which cannot be ignored.

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Dulce Et Decorum est, written... Dulce Et Decorum est, written by Wilfred Owen is a very realistic and brutal poem about the First World War. In his poem he describes the terrible conditions of which many Soldiers had to live, fight and for many soldiers die in. This contrasts greatly with the poem The Soldier written by Rupert Brooke. The Soldier is a very passionate patriotic poem about The First World War. The Soldier was written at the beginning of The First World War, whilst the whole Country was full with enthusiasm and with a patriotic feel. Although Rupert Brooke wrote about the War, he himself never made it there as he died on the journey there. This again may be another reason for his enthusiasm, as he had never experienced the grim and harsh reality of War. Dulce Et Decorum est was written towards the very end of the War, where most of the Country was tired and bitter of fighting. Wilfred Owen, the writer of Dulce Et Decorum est, had fought in the War and had experienced the horrific conditions of War. This is maybe the reason he decided to use the highly ironic title Dulce Et Decorum Est, which is a famous line created by the well-known academic Horace. It means it is sweet and fitting to fight for your country. This has a great contrast to the poems tone and content. The content of both of these poems has great relevance to the First World War. The Soldier has great means of pride, patriotism and religious content: "In hearts at peace, under an English heaven". By concentrating on these elements, Rupert Brooke creates a very different poem to Dulce Et Decorum est. In the first stanza he writes of how if he were to die in war, a corner of a foreign field will be "for ever England." This is very patoratic as it shows the reader, that he has no fear. He follows by decribing England as a beautiful land full of freedom, "Gave, once, her flowers to love, her ways to roam." This again is very patoratic as it shows the readers,potential soldiers, that England is something worth fighting for. He starts his next stanza by describing his own psyical and mental fight for his country, "And think, this heart, all evil shed away." This shows how he is not jut fighting for his Country he is also fighting a mental battle within himself. He follows by describing himself as a "pulse in the eternal mind." Which shows he is well aware he is only a very small piece of a large plan.It could also mean he is in pulse with God and that he believes God is backing them.This gives the reader great confidence as it shows that if God is backing them they must be in the right and therefore they will win.He then finishes the poem by using strong passionate personification to describe England, "Her sights and sounds; dreams happy as her day."This is another form of patronism as it gives the reader great pride for England. In Wilfred Owen's poem his point of view on the War is very different. He writes about treacherous events vividly which causes very clear images: "Gas! Gas"¦yelling out and stumbling". This vivid explanation causes a very clear disturbing picture, which makes the reader think of those who fought for their Country and those who died doing it. This therefore sends the reader a very different view of war. He starts Dulce Et Decorum est by describing the shocking state of which all soldiers were in and the horrific condition which they lived and fought in, "Bent double, like old beggars under sacks, Knock-kneed, coughing like hags, we cursed through sludge." He then describes a vivid gas attack by using strong description and imagary, "Gas! Gas! Quick, boys! "“ An ecstasy of fumbling, Fitting the clumsy helmets just in time; But someone still was yelling out and stumbling, And flound"ring like a man in fire or lime." This is very penetrating as the strong imagary make you imagine the shocking conditions and the sudden attack. This therefore makes the prospect of the war a reality. His last stanza starts by describing the attack effect of the gas attack, "His hanging face, like a devil"s sick of sin; If you could hear, at every jolt, the blood come gargling from the froth-corrupted lungs." This is very frightening for the reader as you can vividly imagine it. It would also be frightening if you had family or friends in the war as it is very easy to imagine the horrific death happening to one of them. In the final stanza, Owen enforces that, should readers see what he has seen, the government would cease to send young men to war, all the while instilling visions of glory in their heads. No longer would they tell them the old lie, "Dulce Et Decorum est." The language used in The Soldier has many different descriptive techniques. Rupert Brooke decides to use personification to describe England: "Her sights and sounds; dreams happy as her day". This effect echances the certain theme of patronism around the poem, this is because the reader thinks of England as a woman and therefore something worth fighting for. He also uses a few examples of alliteration which is very promanent in old English poems. Alliterations has a gratifying effect on the sound, which gives a reinforcement to stresses, and can also serve as a subtle connection or emphasis of key words in a line, "And laughter, learnt of friends; and geltleness". Dulce et Decorum est also includes very clever and effective descriptive words which creates imminant images. He uses imagery in his poem so he is albe to create a picture in the readers mind which is needed to feel the full force of the poem "Bent double, like old beggars under sacks, knock-kneed, coughing like hags, we cursed through sludge." He also uses repetition, which is very effective and therefore creates a certain feel for the poem, "Gas! Gas! Quick, boys!" The tone of The Soldier is very different to the one of Dulce et Decorum as it has very different content. The Soldier has a very uplifting tone this is acheived by using patroatic and romantic content. It is also very optimistic as it ideailized England, this is very unrealistic. On the other hand the tone of Dulce et decorum est is very realistic as is it shows the true, depressing facts of war. Both of the poems impact the reader greatly as they are both written about the same topic,War.The Soldiers impacts the reader by showing a patoratic romantic view of the war. This impacts the reader as it shows great courage and the strong proud atmosphere which was drilled into everyone.On the other hand Dulce Et Decorum Est was written towards the very end of the War and impacts the reader by describing the horrific death of a soldier after being attacked by a gas bomb.This impacts the reader greatly as Wilfred Owen uses many strong language tecniques to create a vivid image. Although both poems are very much about World War One, they are both very different. The Soldier was written during the beggining of the war when the whole country was full with patronism and belief. This is the reason for its upbeat tone and optimism. It is full with religious and patroatic content which is created using strong personiication and descriptions.Dulce Et Decorum est was written towards the end of the War,this is the reason for its very harsh realistic view on the war. Wilfred Owen writes about the shocking conditions and how a fellow soldier died whilst he stood their helpless. He uses strong imagary to create vivid images in the readers mind.   

Dulce Et Decorum est, written by Wilfred Owen is a very realistic and brutal poem about the First World War. In his poem he describes the terrible conditions of which many Soldiers had to live, fight and for many soldiers die in. This contrasts greatly with the poem The...

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Eldrick Tiger Woods, now 28 years...Eldrick Tiger Woods, now 28 years of age, has had an amazing career since becoming a professional golfer in the late summer of 1996. He has won 52 tournaments, 39 of those on the PGA TOUR, including the 1997, 2001, and 2002 Masters Tournaments, 1999 and 2000 PGA Championships, 2000 and 2002 U.S. Open Championship, and 2000 British Open Championship. With his second Masters victory in 2001, Tiger became the first ever to hold all four professional major championships at the same time. He is the career victories leader among active players on the PGA TOUR, and is the career money list leader. Woods won 11 tournaments in 2000, nine on the PGA TOUR, one on the PGA European Tour and the PGA Grand Slam. In addition, Woods and David Duval won the World Cup team title for the United States. He earned $9,188,321 on the PGA TOUR $11,034,530 worldwide and broke the PGA TOUR record of $6,616,585 which he set in 1999. Tiger increased his record total on the PGA TOUR career money list to $33,103,852 through 2002, and had won $41,213,162 worldwide. His nine PGA TOUR victories in 2000 equaled the fifth highest total ever and were the most since Sam Snead won 11 in 1950. He had eight PGA TOUR victories in 1999, and 11 victories worldwide while winning $7,681,625. In 2000, Woods matched the record of Ben Hogan in 1953 in winning three professional major championships in the same year. Hogan won the Masters, U.S. Open and British Open. Tiger also became the first since Denny Shute in 1936-37 to win the PGA Championship in consecutive years. In winning the British Open, Woods became the youngest to complete the career Grand Slam of professional major championships and only the fifth ever to do so, following Hogan, Gene Sarazen, Gary Player and Jack Nicklaus. Tiger also was the youngest Masters champion ever, at the age of 21 years, three months and 14 days, and was the first major championship winner of African or Asian heritage. Woods holds or shares the record for the low score in relation to par in each of the four major championships. His records are 270 18 under par in the Masters, 272 12 under par in the U.S. Open, 269 19 under par in the British Open, and he shares the record of 270 18 under par with Bob May in the 2000 PGA Championship, which Tiger won by one stroke in a three-hole playoff. The U.S. Open and Masters victories came by record margins, 15 strokes and 12 strokes respectively, and the U.S. Open triumph swept aside the 13-stroke major championship standard which had stood for 138 years, established by Old Tom Morris in the 1862 British Open. The record margin for the U.S. Open had been 11 strokes by Willie Smith in 1899. In the Masters, Woods broke the record margin of nine strokes set by Nicklaus in 1965. Tiger won the British Open by eight strokes, the largest margin since J. H. Taylor in 1913. The best previous start on the PGA TOUR was by Horton Smith, who had eight PGA TOUR victories in 1929 at age 21 and 15 career victories in 1931 at age 23. By winning eight PGA TOUR titles and 11 overall in 1999, Woods had posted career totals of 15 PGA TOUR victories and 21 overall at age 23. The comparable figures for Nicklaus, through age 24 in 1964, were 12 PGA TOUR victories and 17 overall. Nicklaus had been a professional golfer for three years, one year less than Tiger. Woods" six professional major championships and three U.S. Amateur titles bring his total to nine major championships through age 25, three more than Nicklaus at that age. Nicklaus had four professional major victories and two U.S. Amateur titles. Woods compiled one of the most impressive amateur records in golf history, winning six USGA national championships, plus the NCAA title, before turning professional on August 27, 1996. He concluded his amateur career by winning an unprecedented third consecutive U.S. Amateur title, finishing with a record 18 consecutive match-play victories. An achievement which ranks with any of his professional records, Woods won the U.S. Junior Amateur three times and was the first to win that title more than once. He was the youngest ever to win the U.S. Junior Amateur age 15 in 1991 and the youngest ever to win the U.S. Amateur age 18 in 1994. With his U.S. Open victory, Tiger became the first ever to hold that title along with the U.S. Junior Amateur and U.S. Amateur titles. He is the son of Earl Woods, a retired lieutenant colonel in the U.S. Army, and his wife, Kultida, a native of Thailand. He was nicknamed Tiger after a Vietnamese soldier and friend of his father, Vuong Dang Phong, to whom his father had also given that nickname. Born on December 30, 1975, Woods grew up in Cypress, California, 35 miles southeast of Los Angeles. He was not out of the crib before he took an interest in golf, at age 6 months, watching as his father hit golf balls into a net and imitating his swing. He appeared on the Mike Douglas Show at age 2, putting with Bob Hope. He shot 48 for nine holes at age 3 and was featured in Golf Digest at age 5. He won the Optimist International Junior tournament six times at ages 8, 9, 12, 13, 14 and 15. Tiger played in his first professional tournament in 1992, at age 16, the Nissan Los Angeles Open and in three more PGA TOUR events in 1993. He made the 36-hole cut and tied for 34th place in the 1994 Johnnie Walker Asian Classic in Thailand, and had three additional PGA TOUR appearances. He entered Stanford University in 1994 and in two years he won 10 collegiate events, concluding with the NCAA title. His other amateur victories included the 1994 Western Amateur. He represented the United States in the 1994 World Amateur Team Championships in France and the 1995 Walker Cup Match in Wales. He played his first major championships in 1995, making the 36-hole cuts in the Masters and the British Open, but had to withdraw from the U.S. Open because of an injured wrist. Tiger also made the cuts in the Motorola Western Open and Scottish Open. He played in three more major championships in 1996, making the cuts in two. After missing the cut in the Masters, he led the U.S. Open after 13 holes of the first round before finishing tied for 82nd place. Tiger posted a 281 total to tie the record for an amateur in the British Open, and his 66 in the second round equaled the lowest ever by an amateur. He tied for 22nd place. Among the honors received as an amateur, Woods was Golf Digest Player of the Year in 1991 and 1992, Golf World Player of the Year in 1992 and 1993, Golfweek National Amateur of the Year in 1992, Golf World Man of the Year in 1994, and he was chosen for the Fred Haskins and Jack Nicklaus College Player of the Year awards in 1996. The week after winning his third U.S. Amateur title, Woods played his first tournament as a professional in the Greater Milwaukee Open. It was one of only seven events left in 1996 for him to finish among the top 125 money winners and earn a player"s card for the PGA TOUR. The result was an achievement of which Tiger remains very proud. He won two tournaments and placed among the top 30 money winners qualifying for the Tour Championship. He finished 25th with $790,594 and won $940,420 for the year worldwide in 11 tournaments. He was the first rookie since 1990 to win twice and the first player since 1982 to have five consecutive top-five finishes. Starting 1997 in spectacular fashion, Tiger won the season-opening Mercedes Championships with a birdie in a playoff over Tom Lehman with a six-iron shot that drew perfectly to the flag, landing two feet right of the hole and spinning back to within inches. Including the Masters, Woods won four PGA TOUR events in 1997, plus one overseas, and was the leading money winner Arnold Palmer Award with a then-record $2,066,833. He won $2,440,831 worldwide in 25 events. He achieved No. 1 on the Official World Golf Ranking for the most rapid progression ever to that position. On June 15, 1997, in his 42nd week as a professional, Woods became the youngest-ever No. 1 golfer at age 21 years, 24 weeks. The previous youngest was Bernhard Langer, age 29 years, 31 weeks in 1986. In 1998 Woods won one event on the PGA TOUR, and three times overall. He was fourth on the money list with $1,841,117 and earned $2,927,006 worldwide in 26 events. His most dramatic triumph was over Ernie Els in the Johnnie Walker Classic in Thailand. Tiger rallied with 65 in the final round after starting tied for 18th place, eight strokes behind Els, whom he beat with a birdie on the second playoff hole. He had been 11 strokes behind Els after two rounds. In his third full season as a professional, 1999, Woods won eight times on the PGA TOUR, including the PGA Championship, and earned $6,616,585. He had a margin of $2,974,679 over runnerup David Duval, a figure greater than the previous single-year PGA TOUR record. His dominance was such that Woods won 52 percent of all the prize money he could have won. He won 81.7 percent more than the runnerup, the highest margin since Byron Nelson in 1945 87.2 percent and Hogan in 1946 85 percent. He was the first to have as many as eight PGA TOUR victories in one year since Johnny Miller won eight in 1974. Tiger won four consecutive PGA TOUR events to end 1999 and started 2000 with two more victories for a total of six in succession. He had to come from behind for the fifth and sixth victories. He played the last three holes in four under par at the Mercedes Championships, then defeated Els in a playoff with a 40-foot birdie putt. He trailed Matt Gogel by seven strokes with seven holes left in the AT&T Pebble Beach National Pro-Am, then played the last four holes in four under par to win by two strokes. There has been only one longer winning streak, Nelson"s 11 consecutive wins in 1945. Woods won five times on the PGA TOUR in 2001 and eight times worldwide. He won five times on the PGA TOUR again in 2002 and seven times worldwide, and was the PGA TOUR's leading money winner for the fourth consecutive year with $6,912,625 $8,417,188 worldwide. Sports Illustrated selected Woods as the 1996 and 2000 Sportsman of the Year. He was the first to win that award more than once. L'Equipe France selected him as 2000 World Champion of Champions. The Associated Press chose Woods as the Male Athlete of the Year for 1997, 1999 and 2000. He and Michael Jordan are the only athletes to win that award three times. He was selected as Reuters 2000 Sportsman of the Year. He was chosen as ESPY Male Athlete of the Year in 1997 tied with Ken Griffey, Jr., 1999 and 2000. The founding members of the World Sports Academy, in voting for the Laureus Sports Awards, also selected Tiger as 1999 and 2000 World Sportsman of the Year. Woods was selected as 1997, 1999 and 2000, and 2001 Player of the Year by the PGA TOUR Jack Nicklaus Award, the PGA of America, and the Golf Writers Association of America. His adjusted scoring average in 2000 of 67.79 strokes was the lowest ever "“ breaking his record of 68.43 in 1999 "“ and earned the Byron Nelson Award on the PGA TOUR and the Vardon Trophy from the PGA of America. He also had an actual scoring average in 2000 of 68.17 strokes, breaking Nelson's record of 68.33 strokes in 1945.   

Eldrick Tiger Woods, now 28 years of age, has had an amazing career since becoming a professional golfer in the late summer of 1996. He has won 52 tournaments, 39 of those on the PGA TOUR, including the 1997, 2001, and 2002 Masters Tournaments, 1999 and 2000 PGA Championships, 2000...

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In this evaluation I am... In this evaluation I am drawing conclusions from the coursework I have completed. This involved undertaking a critical analysis of a variety of art forms that explore the theme of murder mystery. I will be considering how well the art form examples studied have been used in expressing this theme and the methods they have used to do that. In the context of the murder mystery theme there are four pieces of work to discuss involving visual arts, dramatic arts and verbal arts. The pieces are: "¢ The film dick Tracey "¢ The painting "Murder" by Paul Cezanne "¢ The Yorkshire Ripper "¢ The play "The real inspector hound" by Tom Stoppard The Theme Murder and mystery are compelling themes that have always attracted interest and attention. Murder is a dark and gruesome action that can be described as evil but some killing such as destroying the enemy in a war is seen as sad but acceptable. It is all about death and that has a morbid fascination for people as there is something horrible about it. It's like a nightmare that is unpleasant but also exciting at the same time. We like to talk about it and wonder about it but we don't like it to happen to us. Because it is criminal it is also often associated with stories myths and mysteries. Who done it has always been a popular theme in fiction and in reality when murders cannot be solved and when people try to get away with it. Because it is awful and fascinating at the same time it is part of human life that is often covered in art forms. This is probably an attempt to try and make sense of something so cruel but also passionate Dick Tracey As a character Dick Tracey is an example of murder mystery through the detective story and crime genre. He is depicted as a good guy battling against bad guys and solving puzzles that bring murderers to justice. To do that he has to unpick a mystery and the way he does that by following clues and eliminating possibilities to get his man or woman is dramatic and satisfying. It keeps you guessing and ends up with the truth. This means the audience is taken through a story and is drawn into a dodgy world of gangsters and danger but where there is hope because in the end the good guy wins. The film uses visual art imaginatively to capture the mood and atmosphere of the time and to carry the audience into the drama and the mystery. It does this by evoking a time, a place and a culture of gangster America through the costumes, sets, cars, props the dialogue of the characters and there manner and behaviour. You know it is a story because it is a bit over the top but this isn't a mistake it is a way of getting the audience to know it is fictional and that gives it a lighter atmosphere than if it was real. The lighting and the moody style of some of the characters give a mysterious atmosphere and help the audience enter into the fantasy of the underworld. People know it is fantasy but they can for a while get into that and enjoy that. The Murder by Paul Cezanne This is visual art that depicts murder and mystery quite powerfully. Good visual art is atmospheric this means that it doesn't just show images but it captures moods and feelings. To do this a picture needs to suggest things and make you wonder about it. The murder does this through its title, the bleak and moody colours, the way action and movement is captured and the intensity of the positioning of the figures. They are overpowering the victim who is powerless and this is horrible to see. It is an effective dramatic way of showing mystery. The Yorkshire Ripper Unlike the other three pieces studied the incident of the Yorkshire ripper is not fiction it is real. Its about real murders and real mysteries. The story of the ripper could be told in a book or a film or a radio broadcast. I chose to do it through a mocked up newspaper article. This was an opportunity to explore visual art through picture, layout and language. By using headings and typeface it was possible to make the story visually interesting and then adding in pictures and graphics gave it excitement and emphasised the bits I wanted to emphasise. It brought the drama out of the story. This is a creative way of communicating and made me realise how much power newspaper editors have in shaping stories. The Real Inspector Hound As a play this piece shows dramatic and verbal art in action. It uses the theme of murder and mystery to tell a dramatic story and to take the audience through a mystery. It is packed with double meanings and uses language and action to entertain the audience. The plot is complicated and confusing so you don't really know what the truth is. The characters add to the mystery and you wonder what is really going on. Although it is showing murder it is quite light-hearted and this makes it a satisfying and exciting experience for the audience. The direction on the stage with the positioning of the actors and the inclusion of double plots is a method that can be used in theatre to strengthen and add to the experience of mystery. You are left wondering what is really going on and who has killed who? Drama is an art form that allows directors to interact with an audience like this and manipulate peoples experiences through the actions, behaviour and language of the characters. Conclusion I have been studying how different art forms can be used to depict themes in this case murder and mystery. The pieces above all do this by telling a story that is based on something that fits within this theme but they use different methods, techniques and styles to achieve it. By doing this work I have learnt that there are a variety of possibilities in the different art forms that are used to communicate with people and affect them. Good pieces of art do this by fascinating people and causing them to wonder about something, to think twice. The main techniques that I have identified that do this in the pieces I have analyised include: Visual art Colour, motion, action, lighting, space, layout, graphics, position Verbal art Speech, dialogue, language, emphasis, accent, volume & intensity Dramatic art Behaviour, character, positioning, scenery, costume, personality, presence, interaction While these are different things they are often used together to create a stronger impact. They also have common themes and link together because they are all ways of communicating by catching people's attention and affecting how they feel and what they think. Murder and mystery are dark things that worry and frighten people but also fascinate them. These art forms are ways of exploring some of these areas of human feelings and behaviours.   

In this evaluation I am drawing conclusions from the coursework I have completed. This involved undertaking a critical analysis of a variety of art forms that explore the theme of murder mystery. I will be considering how well the art form examples studied have been used in expressing this...

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