"If advertising is not an official or state art, it is nonetheless clearly art" Schudson. This wonderful quote clearly describes the type of advertising found in Newtype USA. The three most used techniques by advertisers in this magazine is the use of minimalist art, color, and beautiful scenery. All of these techniques appeal to an artist, and most people who watch anime tend to draw in their spare time. This makes sense considering all of the products they have in Newtype are all Japanese animation anime. While looking through this magazine I found that every single advertisement was beautiful. Anybody...
it"s plain to see why these three techniques are widely used in Newtype: minimalist art, beautiful scenery and the use of color. The success of the advertisement depends on what their anime has to offer. If the advertisement doesn"t look good, their audience is not going to be impressed with poor characters, scenery, or color. If the product doesn"t sell then the advertisement isn"t effective and loss of profit may result. In the end, it makes sense appealing to the basic needs of an artist, which is to be in awe of the beauty in what they are seeing.