Contemporary design is usually client based. The designer usually focuses on the presentation of ideas and statements through the collection rather than designing for any specific occasion. Contemporary design is more conceptual, because of this I am going to concentrate on the concepts and imagery associated with the idea of modern, futuristic clothing. As I begin to think about this I will have to consider the client. Designers these days rely on celebrities, socialites and "fashion icons" to publicise their clothing. For example, a lesser known designer could shoot to fame should an A-list celebrity wear one of their creations...
fashion show next year. This will be as big a part of my project as any, as it will hopefully show my ideas in situ.

At this point I am considering models to make my clothing for, I am a strong believer in clothing being for the individual and the looks will only be as effective as the people who wear them. Here I have researched the role of the celebrity in fashion. My next steps will be to see how the modern designs I am looking at are watered down to be more accessible for high street stores.