Advertising promotes more than mere products in our popular culture. Because images used in advertising are often idealized, they eventually set the standard which we in turn feel we must live up to. Advertisements serve to show us what the ideal image is, and further tell us how to obtain it. Advertisers essentially have the power to promote positive images or negative images. Unfortunately, most of the roles portrayed by women tend to fit the latter description. The irony lies therein since it is these negative images which have been most successful in selling products. It is easy to understand...
men.

But this idea of Moss as a helpless child, with no real feminine curves at all, reiterates the argument that the male attraction to certain ads lies in the sexual power it gives them. Women please men in their nudity, their purity, and their body size. Women can never be happy with themselves until their representation in advertising become more reflective of reality. But if the ads become more realistic, then the advertisements aren"t able to sell their self-help images. Essentially the world of morals and advertising, if the two can logically coexist, form a constant vicious cycle.