Introduction: For over 80 years "adidas" has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, with total net sales of ?óÔÇÜ?¼ 5.8 billion and net income of ?óÔÇÜ?¼ 182 million, "adidas"is a global leader in the sporting goods industry and offers the broadest portfolio of products next to "nike", "reebock" and "fila". Adidas products are available in virtually every country of the world. The company's share of the world market for sporting goods is estimated at around 15 % and its products are known under the following...
I think it "adidas" used its resources quite efficient even there is always space for improvements. 2001 was not a easier year as well because of September 11th and currency impacts but the company could keep its leading position.

Finally I think it is worth investing in both companiesNike and "adidas" because all two are market leaders "adidas" more than Nike and both will continue to get bigger and to increase turnover and profit. This will cause that all two firms will increase the value of their shares and share holders will get good returns.