In this report I will be discussing the marketing strategy for Newvic Leisure facility. I will also be presenting my research and findings that were undertaken. Finally I will be introducing the marketing mix for Newvic. The research undertaken was two types of research, primary and secondary. The primary research I did was a questionnaire this kind of research is called raw data. I categorised this raw data in a tally chart and then presented this data in bar charts. The questionnaire enabled me to gather important information, which benefits me by finding out what the public want...
not it will be available to everyone. Newvic leisure facility is going to be in Newvic we are situating it in the sports hall. Our competitors have a whole site for their leisure centre.

To summarise I found out that primary and secondary research is needed when any business is being set up. You also need to know who your competition is and whether you can compete with them. When also setting up a business you must take the four Ps into consideration. The four Ps are very useful for deciding price, promotion, place and product.