What words come to mind when you think of Continental Airlines? Successful company, preferred airline, good service, on-time airline, top carrier, financially solvent, happy employees. These are all true; however, this was not always the case. Just six short years ago, probably not one of those descriptions would even be said in the same breath as Continental Airlines. In fact, in 1994, Continental was facing its third bankruptcy; that bankruptcy would have been the final blow to take this airline down for the last time. Employees were disgruntled about their work environment, their pay, and their airline; they had even...
the dramatic change management brought on under the leadership of Gordon Bethune and Greg Brenneman. Though some might argue that Bethune and Brenneman's approach was not scientific in its nature, they cannot argue its effectiveness.

A plan for success was developed, the plan was implemented, and success continues to be enjoyed every day. Today, Continental Airlines is an airline and a company which is well respected by its peers, preferred by its customers, and loved by its employees. At Continental, they changed the management and they managed the change; their still doing so today and with continued measurable success.