Markets are always changing because of fluctuations in the economy, changes in the behaviour of competitors, emerging new technology and altering legislations. This is why firms have to keep altering and developing their product range/depth and promotional strategies such as BOGOF and 2 for 1 offers to meet consumers wants and needs, so demand is stimulated and old customers stay loyal. The product that I am launching into the market is a brand new chocolate called "Light". Its revolutionary as it even has a weight-controlling ingredient, which is harmless and will attract many different people as it has a...
chocolate was launched near the same time as mine it wouldn't have that much effect on my sales because chocolates aren't expensive and consumers can afford to buy both but if I want to gain loyal customers then this could cause some problem if they favour the other product instead especially shops because they would buy in bulk and therefore their sales would impact the business but if its just some individual customers it wouldn't matter as much. To overcome the threat of a new entry "Lights" marketing strategy would have to be effective and memorable to its audience.