It is not fair to say that all people drink to gain acceptance, or that all people use drinking to create a new self image. Quite often in life, however, even those who do not form an addiction, about three out of four individuals, have probably drank at one time to ease nerves and not worry so much what others think. Whether this is right or wrong per individual, it is very much a part of the Australian culture. Advertising agencies are definitely not the last ones to realize this. Their ads are manipulative in camouflaging dangerous realities linked to...
preys upon the fear and shame from people's self-perceived inadequacies. This ad works very hard to provoke the negative, confused or inadequate self-esteem that is often a characteristic of alcoholics. Because it carelessly manipulates anyone who will believe, it is a danger to society. It is offensive and nauseating that advertisement agencies feel it necessary to use such dangerous and careless measures to promote their product. Alcohol is a physically addictive substance, which should not be presented as a solution to any psychological problem a consumer may have. Alcohol use can become a permanent solution to a temporary problem.