1.Web advertising, not to mention the Internet itself, finds itself in a stage of relative infancy and therefore provides marketers with novel challenges and situations which need to be dealt with caution . The realm of Web advertising is unchartered terri tory! In terms of South Africa, the country finds itsef somewhat behind technologically. However, this may not prove to be a disadvantage as the uncertain nature of Web advertising may make a policy of "watching and learning" most viable. What implications will this new technology have for marketing? What is the nature of Web advertising? How can a business...
also to a very wide range of companies Rath, 1997 The Internet has provided marketers with exciting and challenging advertising prospects. There will undoubtedly be many lessons to be learned in the near-future concerning the intracacies and quirks of the medium. South Africa is technologically equipped to make full use of the Internet"s capabilities and South African marketer"s are provided with an opportunity to prove themselves to a very viable Internet market. In conclusion , the future of the Internet and Web advertising can be encapsulated through the words of John Matthee - "bigger and better, bigger and better...".