Table of contents 1: Summary 2 2: Main Contents of the report 3-20 2.1: Introduction 3 2.2: Problem and the followed procedure 4 2.3: Sun Life Financial from strategic managerial viewpoints 4 2.3.1: Sun Life Financial's strategic logic 6 2.3.2: SWOT analysis 10 2.3.3: PEST analysis 13 2.3.4: The attractiveness of the Chinese insurance market 17 2.3.5: Strategies and city choice 18 3: Results, conclusions and recommendations 22 4: Bibliography 23 1. Summary This report looks into the Chinese insurance market for Sun Life Financial in order to evaluate whether it is wise for the company to enter the Chinese...
perception by the government.

Since Sun Life Financial wants to aggressively expand the wealth management business and wants to achieve high profit and high returns for shareholder. We expect this to happen most likely and most easily in Guangzhou. Other international financial companies who want to enter China will probably enter in Shanghai, because it has the least regulations and therefore higher expectations. Following from this we expect a high competition in the financial sector in Shanghai and a better investing environment for the region of Guangzhou and herewith we advise Sun Life Financial to start in Guangzhou.